March 23, 2023

  • Lions Not Sheep, a far-right apparel company, was fined by the FTC for replacing the Made in China label with a Made in America label.
  • Lions Not Sheep sells apparel with far-right slogans like “Let’s Go Brandon” and “#FJB.”
  • The FTC ordered owner Sean Whalen and the company more than $200,000 for misleading consumers.

A Utah apparel company known for selling far-right and pro-Trump merchandise has been ordered to pay the FTC more than $20,000 for replacing its “Made in China” label with a “Made in America” ​​label.

Lions Not Sheep and its owner Sean Whalen fine The FTC fined $211,335 for falsely claiming that the goods they imported from China were made in the United States, according to a July statement. Federal Trade Commission.

Lions Not Sheep is popular with far-right conservatives for promoting pro-Trump, pro-gun, anti-Biden and anti-mask messages on its products and their products. website. Shirts marked “Go Brandon” or “#FBJ” can be purchased on their website.

In addition to the hefty fine, Whalen and the company were ordered to “stop making false U.S.-made claims and maintain innocence on foreign production,” according to the FTC’s complaint, filed in May, according to a press release.

According to the complaint, Whalen tweeted a video titled “Made in America!” He used the Chinese flag symbol to indicate that he could disguise the fact that his shirt was made in China by tearing off the label and replacing it with an American-made label.

According to the press release, the committee voted 5-0 to pass a final order to charge Whalen and the brand for misleading consumers.

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