June 6, 2023

Today, social media users want Unexpected shopping experience – New brands and ideas appear on their feeds, like shriveled wizards in RPGs. In this world, your social media profiles are your showcase. How you dress is important.

If you are an individual entrepreneur or an influencer, social media is likely to be one of the first touch points your audience establishes with your brand, and it will be your key to expanding your reach to new audiences in the future.

Of course, when you’re running a one-person company, time is in short supply. If you were to choose between working for a client and working for your business, I think you would choose the former. Building a social following from scratch can seem daunting, especially for someone without design skills or social media expertise.


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So how do you build a social branding strategy that grabs the right attention without turning into a full-time job?

We interviewed a successful entrepreneur and two design experts Vision creationa graphic design platform for small business owners.

Social media is your new resume – make time for it

Get used to playing in intimate gatherings with friends and cozy little cafes, singer-songwriter Samuel Andrick Always been told he had the talent to shine in the music world. But even with an amazing voice and soulful songs, how could he break into a scene where connections and networking are everything?

Whether you’re a musician with a pipeline, a future entrepreneurial founder, a fitness guru, or an extremely talented custom pinata maker, you need an audience to finally quit your day job and pursue your passion.

“I put a lot of effort into making my brand cohesive. Because of that, people reach out to me on Instagram for advice,” says Andryk. He now works part-time as a brand coach, helping other individual entrepreneurs start their businesses.

Your audience won’t wait for you to send them your resume before deciding if they like you. They will snoop on your social activities. So you better make it worth their time.

“I even use my Instagram profile When I meet people in person. It’s like a digital business card,” Andryk said.

You don’t have to be a designer

Perhaps my biggest surprise when talking to Andryk was that he started with little design skills and little social media experience (apart from his personal account). Instead, he turned to free design programs designed to help individual entrepreneurs, influencers and young startups create high-quality visuals.

Reflecting on Changes in Social Media Design, Design Expert at Kateryna Larina Vista CreationA free graphic design software for design newbies, it states: “Visual effects are more sophisticated these days, including trends such as minimalism, 3D shapes, and more recently, animation.”

Know how you want people to feel.

But thanks to easy-to-use software and plenty of ready-made templates to choose from, creating a compelling social brand has never been easier. This provides space for individual entrepreneurs to play, experiment and develop their own unique brand identity. With so much room for creativity, the key things Larina wants you to keep in mind are:

Featuring well-thought-out, balanced compositions, color palettes that reflect your main ideas, high-quality photos and videos, and eye-catching, fun typography. This is magic sauce.

do real

When asked about the biggest design trends, Larina said:

One trend that is gaining momentum is the Y2K aesthetic. However, if you are looking for a trend, this is not the best option. The Y2K design trend is huge and will always be there, which is why it’s worth looking into, but redesigning your visuals to fit the early ’00s aesthetic may not be right for your brand.

Y2K Trend Design Example